Must reads to supercharge your CX knowledge

Summer’s in full swing, and you know what that means – it’s time to level up your customer experience game! Whether you’re chilling on the beach or sipping a cool drink by the pool, here are the 5 must-reads to supercharge your CX knowledge this season! 📚🏖️

* Why Your Customer Experience Program Will Fail by Friederike Niehoff and Aleksandra Pilniak. 93% of all CX programs fail. Read this book to understand what you need to do to make it to the 7% that is successful.

* The Digital-First Customer Experience by Joe Wheeler. Digital-first is an important trend in CX and based on real-life cases, this books helps you design the right digital-first experience.

* Built to Win by Annette Franz, CCXP. Looking to read up on Customer-Centric Culture? Look no further! How to transform your existing company culture and rebuild it around the needs of your customers.

* Never Lose an Employee Again by Joey Coleman. This list would not be complete without a book on Employee Experience (EX). Including practical strategies that will teach you exactly how to recruit top talent, bring them on board successfully and keep them engaged.

* And in the Design category: This is a Prototype by Scott Witthoft and Stanford University Institute of Design / d.school. Definitely read this if you want to become better at prototyping.

Happy reading! 📚