Customer Obsessed Culture Masterclass

In this DeepDive Masterclass, we will not only have a closer look at what a Customer Obsessed Culture entails and what is needed, we will also inspire you with plenty of practical examples. In addition, we will get to work designing interventions towards creating a more customer obsessed culture within your company. Additionally, you’ll become an absolute pro at understanding Employee Experience and Engagement and finally “get” how it directly impacts the customer experience. How can you specifically make a difference for your employees so they can make a difference for your customers?

This online masterclass will be held on Zoom

Customer Obsessed Culture Masterclass

Company Culture is 'the ways things are done around here'. It's the action not the words. It's the DNA of a company. An interesting thing about DNA is that it cannot easily be copied. You may have the same products or service as another company, but it's your company culture that makes the difference.

You have set your ambition to be centered around the desired customer experience, you know your customers and exactly what their needs are. You have (re)designed and aligned all touch points in the customer's journey with their best interest at heart. Now it comes down to the people working at the company, to live this vision.

Happy Employees provide Happy Customers and vice versa. You may be asking: how do we engage the employees and even better align them with the company vision? How do we keep them on board? Where does their passion come in?


  • What and why of Customer Obsessed Culture

Implementing a Customer Obsessed Culture

  • What is needed to implement a Customer Obsessed Culture
  • How to change a culture?
  • Employee experience and employee engagement
  • Factors impacting culture: Storytelling. Rituals. Rewards. Celebrations.

Filling up your toolbox

  • Creating a cultural roadmap for your company

Our way of working

To ensure an optimal learning experience session, the Masterclass is followed up with a 1 hour personal coaching session, in which we can expand on Customer Experience in your field or discuss any other CX related topic.

The online Masterclass will be held with Zoom and we will use MIRO, an online collaboration platform.

Are you ready for an unrivaled experience?

Do you want to get the ins & outs of Customer Experience, get inspired and activated by us to create distinctive experiences yourself?

Then this masterclass is for you! You can register via our form on this page or contact us at


Peter Verheijde

Peter is a passionate and certified Customer Experience professional (CCXP), working over 25 years in this exciting field. With his roots in customer research,  both at agency as in company, he has a strong customer focus in everything he does. Within his professional journey he worked on all major CX areas. He gets energy from connecting to other people and turning key insights into practical solutions and better experiences.


Thirza Schaap

Thirza sometimes jokingly calls herself a CX and Human Centered Design fanatic and there is definitely a truth in that. She has over 15 years of experience in the Customer Experience field and has helped create better customer & employee experiences at KLM, Dutch Railways, Guidion and the Dutch Ministry of Foreign Affairs. Thirza’s mantra is “never trust your assumptions” and she loves it when she has empowered people to see how they can truly create better experiences. 

Apply for this masterclass

The price for this masterclass is € 299,- excl. VAT